I stayed at two OYO rooms properties last month to understand the value they offer, pros and cons of staying with them and what is their promise to travellers. I also spoke in detail with Kavikrut, Chief Growth Officer at OYO on why a traveller should stay with OYO.
If you live in any large city in India, you are probably not very far from a hotel touting the name of OYO rooms. OYO has expanded rapidly in recent months and has a large number of budget accommodation choices, now spread over hundred cities across India.
OYO Rooms proposition: predictability, availabily, accessibility, affordability
Kavikrut, Chief Growth Officer at OYO confirms that they are rapidly expanding and bringing in a large number of hotels under their brand name. This is evident when you look for a room on their website. A quick search for Delhi returns 223 hotels. In Bangalore, they have 154 and 59 in Ahmedabad. They also have a presence in holiday destinations such as Ooty, Alleppey or Darjeeling, though in much smaller numbers.
The rapid expansion has been possible by working with existing budget to mid-range hotels and branding them as OYO. The hotels are managed by the property-owners according to a given set of standards and are marketed by OYO. According to Kavikrut, having a large number of choices ensures guaranteed availability–one of the four key values that OYO intends to provide. Others being affordability, accessibility and predictability.
A considerable number of their accommodations are priced at Rs.999. On the higher side, prices rarely go beyond Rs.3,000. OYO intends to work with properties within this budgets range in large cities, while they may add more expensive accommodations in leisure holiday destinations.
For the predictability part, OYO makes some minor modifications and improvements to the rooms to fit to their standards. They boast of a 250-checkpoint standardization in their rooms that offers some certainty to the guests walking in. This includes the facilities available in the room such as the type of linen, mattress, air-conditioning, wifi, type of showers and consummable materials. A frequent quality audit conducted by an OYO staff at the property ensures that everything is maintained in order.
How much of these work as claimed? I had a chance to stay at two OYO properties last month to discover this myself. click to read more »