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Association with WWF

Ameen Ahmed, a naturalist and keen wildlife conservationist, remembers his association with World Wildlife Fund for Nature since his childhood. He has just begun working with WWF and made a move to Delhi, and is awed with the commitment of people there.

Binaca launched a tiger poster campaign. Each toothpaste pack carried a tear away coupon that one could fill and send to an address in India. In return, we received a beautiful Tiger poster. I did this twice and received posters in both the instances. As a kid I was excited not only about some one in a far way city responding to my letter but also sending me a poster of Tiger – something that I deeply appreciated

Read Work for a living planet. His blog is full of wildlife stories that were published in various newspapers.

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